{"id":2034,"date":"2021-05-12T11:02:24","date_gmt":"2021-05-12T10:02:24","guid":{"rendered":"https:\/\/claudiovignoli.com\/?p=2034"},"modified":"2021-11-10T09:34:14","modified_gmt":"2021-11-10T08:34:14","slug":"olio-evo-quanto-contano-i-premi-internazionali","status":"publish","type":"post","link":"https:\/\/claudiovignoli.com\/it\/olio-evo-quanto-contano-i-premi-internazionali\/","title":{"rendered":"Olio evo: quanto contano i premi internazionali"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Estratto da “La Gazzetta del Gusto” 7 Maggio 2021<\/em><\/p>\n

Olio evo: quanto contano i premi internazionali?<\/strong><\/h4>\n

Investire in marketing sui canali tradizionali \u00e8 sicuramente utile, ma un importante strumento di promozione per i produttori italiani di olio di oliva \u00e8 rappresentato dai concorsi specifici, nazionali e internazionali. I riconoscimenti ottenuti, infatti, sono spesso un\u2019ottima occasione di visibilit\u00e0 per chi voglia conquistare i mercati esteri.<\/p>\n

Leggi l’intervista a Claudio Vignoli:<\/p>\n

\u00abI premi come quelli rilasciati da CIOOC<\/em>\u00a0sono un\u2019eccellente e ulteriore opportunit\u00e0 per quei brand italiani intenzionati a entrare in un nuovo mercato perch\u00e9 ne rafforzano indubbiamente il posizionamento.-\u00a0<\/em>spiega Claudio Vignoli \u2013 Poter indicare che il proprio olio ha vinto riconoscimenti in Concorsi pi\u00f9 o meno conosciuti, in alcuni mercati contribuisce ad ottenere una percezione di migliore qualit\u00e0. Pertanto, permettono di spuntare un prezzo di vendita pi\u00f9 elevato. Specialmente nel Regno Unito, Canada, Stati Uniti, Giappone e in alcuni paesi del sud-est asiatico. Qui i consumatori danno molta importanza a questi riconoscimenti e quindi sono disposti a pagare un prezzo pi\u00f9 elevato\u00bb.<\/em><\/p>\n

Cosa si guadagna dal partecipare a concorsi di questo tipo? Promozione gratuita e brand awareness.<\/p>\n

Leggi l\u2019intervista completa de La Gazzetta del Gusto se sei interessato a scoprire di pi\u00f9 sul mondo dei concorsi internazionali del settore olivicolo:<\/p>\n

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